Bagatelle’s growing portfolio of brands is increasingly dominant in the retail space as they capture the attention of sophisticated customers, all while maintaining unique identities. After several successful seasons as the outerwear licensee of Avec Les Filles, Bagatelle acquired the brand in June 2019 with plans to expand into Ready-to-Wear, footwear, swimwear, accessories, and more. In Fall 2019 Avec Les Filles' new ecommerce site was launched. Shop here: AVEC LES FILLES. Other labels include BAGATELLE COLLECTION, BAGATELLE.CITY, BAGATELLE.NYC, and BAGATELLE HERITAGE. Exclusive licenses include celebrated luxury brand BADGLEY MISCHKA
Bagatelle brands are actively supported through elevated digital marketing initiatives, including collaborations with the world’s top influencers and ad agencies. Successful collaborations have included placement on influencers like Hannah Godwin, Marianne Fonseca, Jocelyn Chew, Rocky Barnes, Danielle Bernstein, Arielle Charnas, and Marina Laswick.
Design directors Sofia Wahlberg and Bradley Mounce lead a team of highly specialized designers while regularly traveling the world to forecast trends, source materials, and develop seasonal collection inspiration.
As a result, the New York showroom has become somewhat notorious for its “kid in a candy store” effect on the buyers who visit.
Buyers and merchandisers are welcome to visit the showroom to see the current collections and discuss private label opportunities.